We regularly monitor and attend the industry’s trade events and maintain
a strong, productive relationship with one of the biggest international business-to-business
flavor houses, Givaudan. With subscriptions to trade publications and Internet
newsletters in the beverage, citrus, dairy, foodservice, savory, snack, and sweet
goods areas, we are constantly exposed to and processing industry news, trends
and changes. Our lifestyle consumer insight and research enables us to develop
campaigns that capture your audience effectively – including proprietary
programs for Gen Y and ethnic consumers.